InfoCentrale

Business Management Services

InfoCentrale is a company that has operated for 5+ years. With major accounts continuing to be developed and nurtured through our North American Partnership, InfoCentrale focuses on providing BPO services and online support services for companies globally.

Social Media Marketing Case Study

Social Media Marketing is the manner of generating website traffic or attracting viewers and customers through social networking websites such as Facebook, Pinterest, LinkedIn, Twitter, and so on. Social media marketing is a subset of digital marketing. All social networking websites support sharing of content, but all are not necessarily employed for digital marketing. While Facebook emphasizes on personal sharing, Twitter emphasizes on tweeting short messages about ones’ opinions or reactions, and LinkedIn goes for professional networking, Pinterest motivates to market one’s ideas and online businesses.

Be Imagine, Be Artistic and

let’s Engage

Meet new people every

day to enhance your

business skills

State the Problem

Every party has written and unwritten rules. In the real world, those might be when to show up, what to wear, or where to sit. Each social media platform has do's and don’ts too.

Common social media marketing problems include:

Not engaging with followers
Focusing too much on sales
Being tone-deaf to your audience and platform-specific trends
Building strategy based on instinct instead of performance

Marketers need to understand these rules to avoid being left standing awkwardly by the punch bowl.

Resolve & Solution of a Problem

We Provide Social media marketing uses social media and social networks—like Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and reach new ones.

The power of social media marketing is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.

Result

When you’re looking to make a new friend, you ask questions. That’s true on social media too. Especially on platforms like Twitter and Instagram, it’s important to spark conversation and keep it going.

Stop The Sales Pitch

One of the best parts of social media is the communities it creates. Engaging on channels is like walking into a party. What reaction would you get if you walked in the door and shouted “I Am Having a Shoe Sale!” to a crowded room of people talking about myriad topics?

Show Up to The Right Party

If you’re more of a “leather jacket and ripped jeans” kind of person, you may not exactly fit in at the country club ice cream social. The same goes for your brand’s identity. Bring your message to spaces where it fits in, and use language that makes your audience feel welcome to engage with you.

Use The Tools

Just as different platforms have different dialects, they also have different tools. For example, Instagram “borrowed” Stories from Snapchat and more recently introduced Reels, a video format that is almost identical to Social media, Stories are a great way to drive impressions.

Result

Social media platforms offer analytics – some more robust than others – to measure how well you’re reaching your followers. Interpreting these metrics may seem confusing. In general, we recommend focusing on quality signals (e.g., engagement, actions) over vanity metrics (e.g., follower count).

We have a useful guide to picking the right key performance indicators, or KPIs, for your business’s social media strategy. Look at your social media goals every month, and ask questions about your progress.